12/2/2023 0 Comments 1940 new york skyscraper![]() ![]() Prospect Can Select Her Apartment Just as She Would Select Her Car”. Mandel even had sections of the exterior façade erected so that, according to Mandel, “Mrs. The company even had constructed an “apartment shop” at 5th Avenue and 36th Street where full-sized apartments were completely set up, including furniture and appliances. These potential residents were thought to be willing to trade the convenience of nearby transit services (the 7th Avenue line was finished in about 1910) for being in a prestigious, but less affordable and convenient neighborhood. ![]() Their concept, as common as it is today, was new to Manhattan: smaller efficient dwellings in large complexes for white collar employees who wanted to live close to their places of employment. At the same time, the Mandel family business, known as the Mandel Companies, began acquiring the land for the huge London Terrace project from Clement Clarke Moore (of “ Twas the Night Before Christmas” fame). Mandel, who, with his father, Samuel, had emigrated from the Ukraine in the late 1880’s was only 43 when this burst of development was conceived and partially realized. Sounds quite grandiose and bold: but he was also bold enough, and influential enough, to convince the City of New York to stretch Park Avenue two important blocks south so that his building in that area could become 1 Park Avenue (which markets a lot better than 481 4th Avenue). In his vision, apartment buildings built to his taste and specifications would grace all four corners of each intersection from 23rd down to 14th. Mandel began buying all the big corner lots on 7th Avenue from approximately 23rd Street down to 14th Street. This grandiose master plan was the brainchild of Henry Mandel, the spiritual fore bearer of the swashbuckling builders and developers of today. Two-O-One was conceived as part and parcel of a grandiose idea known as Chelsea Corners.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |